Xiaomi is the latest tech giant to sign up for the electric automobile room, as it announced its EV ambition past week. Not way too prolonged right after that, currently a organization executive uncovered some extra information.
In a live-stream session on Douyin (Chinese TikTok), Xiaomi founder Lei Jun unveiled findings from a poll carried out on Weibo and lose light-weight on the 1st Xiaomi electrical auto. The discussion was a element of Xiaomi’s 11th-anniversary celebrations.
“The very first motor vehicle will either be a sedan or an SUV, and absolutely not a sporting activities motor vehicle or a motorhome”, confirmed Jun although sharing the results of a poll in which 15,000 individuals participated. About 40% of them voted for SUV although 45% selected sedan.
Much more interestingly, he also confirmed that the Xiaomi electric motor vehicle will be priced involving CNY 1,00,000 and CNY 3,00,000 (about Rs 11 lac to 35 lac). This was when yet again in line with the poll success, as two-thirds of the respondents needed a car or truck in this section. “People want Xiaomi to make mid-tier to significant-conclude EVs,” Lei mentioned.
For context, the new designed in China Tesla Model 3 commences at CNY 2,50,000 while the Hongguang Mini EV starts off at CNY 30,000. They are the two greatest-offering EVs in the place.
Jun even attempted to get some marketplace feedback on how the Xiaomi electric powered car or truck should be branded — as a Mi solution or beneath yet another sub-model — to which most netizens showed a choice for the former. He believes that the new squircle Xiaomi symbol would in shape perfectly on a auto.
Lei reported that it only took about 75 times of research and dialogue in advance of choosing to continue with the electric powered automobile division. Nonetheless, he’s been dabbling in the marketplace for a even though, becoming an early trader in EV startups this sort of as Xpeng and Nio as perfectly as shares shut ties with Elon Musk.
A great deal is nevertheless to be recognized about Xiaomi’s EV project, and it is envisioned to get about 3 yrs in advance of the 1st car hits the roadways. By then, the competitors is most likely to get fiercer with choices such as the Tesla Design 2 and Apple auto.