Start ups

Observe-using app Mem raises $5.6 million from Andreessen Horowitz – TechCrunch

The competitiveness for note-taking is as fierce as it has ever been with plenty of really-valued efficiency startups preventing for an audience it can possibly serve infinite productivity offshoots. In the previous calendar year, Idea elevated at a $2 billion valuation, Coda lifted at $636 million, and Roam lifted at $200 million.

A new competitor in the space is emerging out of stealth with contemporary funding from Andreessen Horowitz. The no cost app, known as Mem, is an early obtain system dedicated to pushing people to promptly jot down their ideas with out focusing far too heavily on the underlying business of them. The startup’s founders have extensive ambitions for what their system could come to be down the highway, tapping into further improvements in equipment studying and even AR.

“Really the differentiation is [information] that is summonable ubiquitously anywhere you are,” Mem co-founder Kevin Moody tells TechCrunch. “So, in the around expression, through your desktop app with Mem Spotlight as a heads-up display screen for where ever you are, in the medium term through an assistive mobile software, and then in the extensive time period, think about get in touch with lenses that are overlaying beneficial information to you in the world.”

Moody and his co-founder Dennis Xu tell TechCrunch they’ve elevated $5.6 million in a seed round led by a16z with extra participation from their Cultural Leadership Fund, Will Smith’s, Floodgate, Abnormal Ventures and Shrug Cash. The spherical also was host to a handful of angel buyers which include Harry Stebbings, Julia Lipton, Tony Liu, Rahul Vohra and Todd Goldberg, among some others.

In its present-day iteration, Mem push consumers in direction of “lightweight organization” fairly than clicking by way of folders and back links to locate the best spot to nestle their feelings. End users can swiftly tag people or committed matters in their notes. The person workflow depends pretty intensely on lookup and chronological organization, presenting end users with their most lately accessed notes. Customers can also established reminders for certain notes, bringing a preferred email framework to note-using.

For consumers of inventory applications like Apple Notes, these interface quirks may not seem incredibly jarring, though the structure is however a departure from applications like Notion and Airtable which have heavily focused on framework around immediacy.

Mem Spotlight

Perhaps Mem’s largest change is how end users accessibility the info they’ve dumped into the platform. The founders say they want to prevent their app currently being found as a “destination,” as an alternative hoping people rely intensely on a keyboard-shortcut-prompted overlay known as Mem Spotlight that lets them to search out info that they may possibly will need for an electronic mail, presentation or text message. The broader hope of the founders and traders powering Mem is that the workforce can leverage the platform’s intelligence over time to much better comprehend the info dump from your mind — and probably other facts resources throughout your electronic footprint — to know you superior than any advertisement community or social media graph does.

“What would it suggest to just capture passively your digital footprint and then make use of that as although it have been structured,” Moody posits. “If we can really have our individual Mem modeling of all of these entities, irrespective of whether it is textual content, or possibly it’s contacts, the people that you know, or it is the situations that you are going to and these diverse resources feed into Mem, what would it signify for Mem to be equipped to have a merchandise that is the ‘you’ API?”

For now, the startup’s app isn’t pretty as grandiose in scale as what the founders could see in its upcoming, but as Mem carries on to onboard early customers from its waitlist and increase to its desktop performance, the organization is driving in direction of a platform they hope feels more instrumental to how its end users “remember” info.

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