Google has elongated the timeline for a number of of the initiatives that are element of its bigger ideas to do away with the use of 3rd-social gathering monitoring cookies as part of its Privacy Sandbox initiative.
The news arrives courtesy of Google’s most up-to-date update on the position of the initiative, which inspite of its positive verbiage, hasn’t been able to impress privateness advocates these as the Electronic Frontier Foundation (EFF) who believe that that the initiative is Google’s attempt to make a substitution for the third-celebration cookie.
“With this month’s privacysandbox.com plan update we are somewhat modifying the timelines for a few proposals, like FLoC [Federated Learning of Cohorts] and Fledge,” Google pointed out in a statement shared with 9to5Google.
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The search giant adds that its teams are still ingesting the feedback from the web community they received during FLoC’s initial origin trial.
In good time
In its timeline Google depicts that all Privacy Sandbox proposals go through five stages, namely discussion, testing, ready for adoption, transition period: stage 1, and transition period: stage 2. APIs publicly tested in Chrome are marked as OT (origin trials).
Earlier in March, Google began limited trials of FLoC, its cohorts-based mechanism for serving targeted advertisements without relying on cross-site tracking cookies. These ran from Chrome 89-91 and ended in Q2 2021.
In the timeline published that month, a much wider testing for the FLoC APIs was initially scheduled to begin in Q4 2021. However, according to the revised timeline, Google has added another three months of discussion period, pushing back testing to Q1 2022.
Also delayed is the availability of the User-Agent Reduction functionality, which is now set to begin in Q2 2022, as opposed to the second-half of 2022 announced earlier.