Dija, the London-based grocery shipping and delivery startup backed by Blossom Funds, Creandum and Index Ventures, has obtained Cambridge, U.K.-primarily based Genie, in what seems in portion like an acqui-employ.
The deal, for which phrases remain undisclosed, will see Genie founders Tim Chan and Callum MacBeth be a part of the Dija staff and also incorporates enterprise assets. Acquiring launched Genie in Cambridge, a U.K. metropolis recognized for its college, they’ll be tasked with supporting Dija’s progress outside of London.
Founded by Alberto Menolascina and Yusuf Saban, who equally put in a amount of a long time at Deliveroo in senior positions, Dija released in London earlier this thirty day period and is just just one of a host of European startups that promise to produce grocery and other benefit retailer things on-demand from customers. They do this by creating out their possess hyper-local, shipping and delivery-only fulfilment centres — so-referred to as “dark stores” — and recruiting their very own delivery personnel. This complete-stack or vertical technique and the visibility it supplies is then intended to develop adequate source chain and logistics efficiency to make the device economics do the job, whilst that element is significantly from demonstrated.
Other darkish retailer operators contain Berlin’s Flink, which has raised $52 million in seed financing in a mixture of equity and credit card debt, and Berlin HQ’d Gorillas, which has elevated $44 million in Sequence A funding and recently expanded to London in addition to Germany and Netherlands. Also functioning in London are Weezy, Getir, and Zapp, with Jiffy anticipated to start shortly. The U.S. unicorn goPuff is also reportedly hunting to broaden into Europe and has held talks to purchase or spend in the U.K.’s Fancy.
Dija currently has 4 warehouse hubs running in South Kensington, Fulham, Islington and Hackney that supply groceries and other usefulness goods in just a claimed 10 minutes. It strategies to open up 20 even further hubs, masking central London and Zone 2, by the summer months. Every hub carries about 2,000 products, proclaiming to be marketed at “recommended retail prices”. A flat shipping and delivery charge of £1.99 is billed for every buy.
In a assertion, Dija co-founder and CEO Alberto Menolascina reported: “Our ambitions are not confined to inside of the M25. I’m delighted that Tim and Callum are joining the Dija spouse and children to be certain more individuals can access this trustworthy and productive services across the United kingdom and Europe.”
Adds Genie co-founder and CEO Tim Chan: “We’re enthusiastic to be part of forces with the group at Dija and continue on our shared mission to carry day to day things to your doorway in a subject of minutes. For our present purchaser foundation this offer suggests access to extra products and solutions, improved costs and even a lot quicker shipping occasions. We have experienced a incredible response in Cambridge so much, and look ahead to bringing Dija to several far more areas throughout the U.K. in the coming months.”